B2B Sales Max is the partnership of two kinds of services: ways to increase your online presence (1), based on the web and social media, and (2) leads generation solutions that bring appointments in your sales agenda: Hot Identified Qualified prospects just ready to visit!… Continue reading
We don’t have a choice on whether we DO social media, the question is…
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… how well we DO it. – Erik Qualman, 2011… Continue reading
Teleprospecting vs. telemarketing
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Teleprospecting is prospecting for new business via the phone. Where telemarketing takes a one-size-fits-all approach to phone work, teleprospecting looks for live sales opportunities based on “pain” being experienced by the target market. If you are a teleprospector, a prospect should be speaking with you to help them solve a major business pain. The conversations will typically be scripted for the initial introduction, but after that, the representative making the call must be trained to listen intently to the answers being given and be ready to ask the most appropriate next question. Continue reading
Small B2B Businesses do benefit from social media. And here is why.
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In the consumer world, many companies send their visitors directly to Facebook. This strategy seems to be based on the fact that people are already on Facebook and why should companies encourage them to leave the environment. B2B companies will understand this year that it is more productive to drive traffic to their owned property, their website. This is where they control the environment are not Continue reading
BECI Garden Party
Garden Party BECI on 26th June 2012:
We both thank BECI team for this great networking event in the fabulous AXA garden!
There is a BECI group on LinkedIn, and we strongly advise our clients to join the group to be kept informed about events, as those ones are a real opportunity to gather with peers and start collaborations.
Yasmina and Yffic
Event Name Tags: With a Social Media Flavour!
Liz King is suggesting to add your Twitter account on your name tag at the next event, and she’s right! This is yet another way to synchronise real events with virtual networking.

